{"id":6487,"date":"2021-12-03T10:59:28","date_gmt":"2021-12-03T08:59:28","guid":{"rendered":"https:\/\/honert.de\/?p=6487"},"modified":"2021-12-03T11:00:27","modified_gmt":"2021-12-03T09:00:27","slug":"honert-partner-advises-bogner-on-joint-venture-with-bosideng-for-market-entry-in-china","status":"publish","type":"post","link":"https:\/\/honert.de\/en\/honert-partner-advises-bogner-on-joint-venture-with-bosideng-for-market-entry-in-china\/","title":{"rendered":"honert + partner advises BOGNER on joint venture with Bosideng for market entry in China"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1swtd9-327a878802f296fe0fccf8d2cbbfcad6\">\n.avia-section.av-1swtd9-327a878802f296fe0fccf8d2cbbfcad6{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/honert.de\/wp-content\/uploads\/3629.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1swtd9-327a878802f296fe0fccf8d2cbbfcad6 main_color avia-section-default avia-no-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  hide_on_print avia-full-stretch avia-bg-style-scroll av-minimum-height av-minimum-height-40 av-height-40  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='40' data-av_min_height_opt='40'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6487'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-f23qq5-20e3311b424d70d8c821600ff36c068d main_color avia-section-default avia-no-shadow  avia-builder-el-1  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6487'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dstxvx-59e9c13c6f92cf15a6424ea2e553f63e\">\n.flex_column.av-dstxvx-59e9c13c6f92cf15a6424ea2e553f63e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-dstxvx-59e9c13c6f92cf15a6424ea2e553f63e av_two_third  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwq4pgka-a4970bf55ad420a663fcd0e6d74350b9\">\n#top .av-special-heading.av-kwq4pgka-a4970bf55ad420a663fcd0e6d74350b9{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kwq4pgka-a4970bf55ad420a663fcd0e6d74350b9 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kwq4pgka-a4970bf55ad420a663fcd0e6d74350b9 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kwq4pgka-a4970bf55ad420a663fcd0e6d74350b9 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'>3. December 2021\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >honert + partner advises BOGNER on joint venture with Bosideng for market entry in China<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a20n1-08651be4f03b5f8e6152d4d623eb5af8\">\n.flex_column.av-1a20n1-08651be4f03b5f8e6152d4d623eb5af8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1a20n1-08651be4f03b5f8e6152d4d623eb5af8 av_two_third  avia-builder-el-4  el_after_av_two_third  el_before_av_two_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kwq4s1f5-516e42e42ca235e15fff3e4db99b3dbe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><!--more--><\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ar7lzh-487a70441e5652dbf1f06bc48fdd0ca6\">\n.flex_column.av-ar7lzh-487a70441e5652dbf1f06bc48fdd0ca6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ar7lzh-487a70441e5652dbf1f06bc48fdd0ca6 av_two_third  avia-builder-el-6  el_after_av_two_third  el_before_av_one_third  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kwq4vkzu-282543cc99303902d79b6d58c298d087 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>PRESS RELEASE<\/h2>\n<p>Munich, 3 December 2021<\/p>\n<p>honert + partner has advised, under the direction of Dr. Jochen Neumayer and Prof. Dr. Thomas Gr\u00e4dler (both partners), Willy Bogner GmbH &amp; Co. KGaA (BOGNER) on its large-scale market entry in China.<\/p>\n<p>As of 1 December, BOGNER has entered into a joint venture agreement with Bosideng International Fashion Limited. Bosideng International Fashion Limited is a subsidiary of Bosideng International Holdings Limited, a leading Chinese group of companies in the apparel industry and listed on the Hong Kong Stock Exchange.<\/p>\n<p>With this expansion in the Chinese market, BOGNER is reaching an important milestone in its international growth strategy. Within five years, the company plans to establish an extensive digital presence and around 80 retail stores in China, including stores in well-known luxury malls such as Plaza 66 in Shanghai and SKP and WF Central in Beijing.<\/p>\n<p>Together with Bosideng as a strong partner, BOGNER wants to establish its brands BOGNER and FIRE+ICE as a leading supplier of exclusive sports fashion, luxury sportswear and designer fashion. BOGNER expects the demand for Athluxury Sports Fashion in China to increase at an above-average rate, further driven by the 2022 Winter Olympic Games in Beijing.<\/p>\n<h5>Advisors Willy Bogner GmbH &amp; Co. KGaA:<\/h5>\n<p><del datetime=\"2021-12-03T08:59:54+00:00\"><strong>BOGNER (Inhouse):<\/strong><\/del><br \/>\nHeinz Hackl (Co-CEO), Gerrit Schneider (Co-CEO), Konstantinos Balogiannis (Global Director Wholesale), Juliane Drerup-Hero (General Counsel &amp; Compliance Officer), Frank Wiesner (Director Group Finance) und Josepha Cerbe (Finance Project Manager).<\/p>\n<p><del datetime=\"2021-12-03T08:53:44+00:00\"><strong>Clifford Chance (Corporate, M&amp;A)<\/strong><\/del><br \/>\nDr. Nicole Englisch (Partner, Munich), Sina Schwirz (senior associate), Katharina Feraric (associate) (each corporate M&amp;A, Munich)<br \/>\nValerie Kong (partner), Ivan Chan (senior associate) (both corporate M&amp;A, Singapore)<br \/>\nGlen Ma (partner), Jay Liang (counsel) (both corporate M&amp;A, Shanghai).<\/p>\n<p><del datetime=\"2021-12-03T08:53:44+00:00\"><strong>honert + partner (tax)<\/strong><\/del><br \/>\nDr. Jochen Neumayer (tax, corporate), Prof. Dr. Thomas Gr\u00e4dler (tax, corporate) (both partners, Munich)<\/p>\n<p><del datetime=\"2021-12-03T08:53:44+00:00\"><strong>Ruttensperger, Lachnit, Trossin, Gomoll (IP)<\/strong><\/del><br \/>\nDr. J\u00fcrgen Lachnit (partner, Munich)<\/p>\n<p><del datetime=\"2021-12-03T08:53:44+00:00\"><strong>PricewaterhouseCoopers GmbH (International Taxation)<\/strong><\/del><br \/>\nDr. Shuning Shou (director), Ron Dorward (senior manager) (both Munich)<\/p>\n<p><del datetime=\"2021-12-03T08:53:44+00:00\"><strong>Notary<\/strong><\/del><br \/>\nDr. Benedikt Pfisterer (Munich)<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8tzywt-2c22ee4cd5090556ef57b0c0d73a6b24\">\n.flex_column.av-8tzywt-2c22ee4cd5090556ef57b0c0d73a6b24{\nborder-radius:0px 0px 0px 0px;\npadding:7px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-8tzywt-2c22ee4cd5090556ef57b0c0d73a6b24 av_one_third  avia-builder-el-8  el_after_av_two_third  avia-builder-el-last  sy-only-desktop hide_on_print flex_column_div  column-top-margin'     ><p><div  class='avia-builder-widget-area clearfix  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '><section id=\"categories-3\" class=\"widget clearfix widget_categories\"><h3 class=\"widgettitle\">Newsletter issues<\/h3>\n\t\t\t<ul>\n\t\t\t\t\t<li class=\"cat-item cat-item-272\"><a href=\"https:\/\/honert.de\/en\/category\/2026-q1\/\">2026 Q1<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-267\"><a href=\"https:\/\/honert.de\/en\/category\/2025-q4-en\/\">2025 Q4<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-265\"><a href=\"https:\/\/honert.de\/en\/category\/2025-q3-en\/\">2025 Q3<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-263\"><a href=\"https:\/\/honert.de\/en\/category\/2025-q2-en\/\">2025 Q2<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-261\"><a href=\"https:\/\/honert.de\/en\/category\/2025-q1-en\/\">2025 Q1<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-254\"><a 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href=\"https:\/\/honert.de\/en\/category\/2018-q3-en\/\">2018 Q3<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-136\"><a href=\"https:\/\/honert.de\/en\/category\/2018-q2-en\/\">2018 Q2<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-128\"><a href=\"https:\/\/honert.de\/en\/category\/2018-q1-en\/\">2018 Q1<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-126\"><a href=\"https:\/\/honert.de\/en\/category\/2017-q4-en\/\">2017 Q4<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-116\"><a href=\"https:\/\/honert.de\/en\/category\/2017-q3-en\/\">2017 Q3<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-114\"><a href=\"https:\/\/honert.de\/en\/category\/2017-q2-en\/\">2017 Q2<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-142\"><a href=\"https:\/\/honert.de\/en\/category\/deals-en\/\">Deal Announcements<\/a>\n<\/li>\n\t<li class=\"cat-item cat-item-58\"><a href=\"https:\/\/honert.de\/en\/category\/uncategorized\/\">Uncategorized<\/a>\n<\/li>\n\t\t\t<\/ul>\n\n\t\t\t<span class=\"seperator 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