9. November 2022

honert advises Etribes on the acquisition of COBE

PRESS RELEASE

Munich, 9 November 2022

honert provided legal advice to Etribes Group on the acquisition of the UX-/UI design and product development agency COBE.

The Etribes Group is one of the leading implementation-oriented digital consultancies in the German-speaking region. It offers its users digital business models to multiply their sales, open up new markets and remain competitive in the long term. Etribes is defining the next generation of digital consulting focused on digital strategy, e-commerce, venture building and product development. The company is located in Hamburg, Munich, Berlin and Osijek (Croatia). Clients range from German Mittelstand to DAX. With more than 300 digital talents the company drives transformation and growth for many global brands and market-leading companies like Henkel, Knauf, ArtBasel, DB Schenker, Zooplus and RB Leipzig.

COBE is an agency specializing in UX/UI design and software development with around 90 employees in Munich and Osijek, Croatia. Since its foundation in 2012, COBE has supported a range of corporate clients from ProSiebenSat.1 and Vodafone to Bosch, BMW, and REWE as they create digital products.

With COBE as part of the Etribes Group, the digital consultancy Etribes can now offer services in the area of implementation – UX/UI design, service design, and web/app development – to an even greater extent. COBE and Etribes are thus jointly increasing their attractiveness for DAX and medium-sized customers. With COBE, Etribes is deliberately strengthening itself with an international tech player in order to be able to offer an even broader product portfolio with strategy, UX-/UI design, service design and product development from a central source. As a part of the Etribes Group, COBE will be able to support even more clients with its tech knowhow and development power, developing sustainable successful services and products.

Both parties have agreed not to disclose details of the transaction.